The Israel Lobby’s Global Propaganda Manual

Crosspost with http://www.informationclearinghouse.info/article23510.htm

The rise of mass propaganda directed at “free peoples”–nations living in a formal democracy such as the US, Britain and France–is one of the distinctive marks of the 20th Century, and one badly understood by its targets. As with all propaganda, the object is always stealthy manipulation. With their dominance throughout the Western media, Zionists of all stripes can unleash manipulation experts like Frank Luntz to weave any tissue of lies they like with almost total impunity.

By Paul J. Balles | [print_link]

Frank Luntz, an effective servant of the world plutocracy and an enemy of social justice everywhere.

More than 50 years ago, Vance Packard shook the commercial world with the publication of his book The Hidden Persuaders. It was, as the book jacket claims, “A revealing, often shocking explanation of new techniques of research and methods of persuasion.”

The manipulative approach to politics is, of course, not a discovery of the 1950s, or even the 20th century. Napoleon Bonaparte set up a press bureau that he called his Bureau of Public Opinion. Its function was “to manufacture political trends to order”.

In a document published by The Israel Project entitled “The Israel Project’s 2009 Global Language Dictionary”, Dr Frank Luntz unmasks a modern-day propaganda campaign that would have made Napoleon and Machiavelli proud. He writes:

There is NEVER, EVER, any justification for the deliberate slaughter of innocent women and children. NEVER. The primary Palestinian public relations goal is to demonstrate that the so-called “hopelessness of the oppressed Palestinians” is what causes them to go out and kill children. This must be challenged immediately, aggressively, and directly.

The emotional appeal to saving children works, but the appeal is based on two lies:

Next, Luntz attempts to sound reasonable by speaking of acceptable disagreements about economics or politics against fundamental principles of civilized people. The evil allusion here is that the Palestinians are the uncivilized people who target Israeli children.

“We may disagree about politics and we may disagree about economics. But there is one fundamental principle that all peoples from all parts of the globe will agree on: civilized people do not target innocent women and children for death,” writes Luntz.

The entire passage, again appealing unreasonably to emotions, makes the pretence that Israel did not target innocent women and children for death with their murderous indiscriminate bombing and missile attacks on Gaza against a huge civilian population of women and children.

Israel made painful sacrifices and took a risk to give peace a chance. They voluntarily removed over 9,000 settlers from Gaza and parts of the West Bank, abandoning homes, schools, businesses, and places of worship in the hopes of renewing the peace process.

Despite making an overture for peace by withdrawing from Gaza, Israel continues to face terrorist attacks, including rocket attacks and drive-by shootings of innocent Israelis. Israel knows that for a lasting peace, they must be free from terrorism and live with defensible borders.

One might wish that the training in how to spread Israeli propaganda would stop there. If the Palestinians were up to the task, they might counter the lies with what they know of the history and suffering of Palestinians under occupation. Unfortunately, those with the linguistic ability to cope with the Israeli propaganda machine worry about endangering themselves and their families by speaking the truth.

Making the task of exposing the lies and deceit exceptionally difficult, Luntz’s propaganda tract, which unravels advice about the “how-to” of Israeli propaganda for 114 pages, seems Herculean to say the least.

Paul J. Balles is a retired American university professor and freelance writer who has lived in the Middle East for many years. For more information, see http://www.pballes.com.