Olbermann: Stop worshipping false objectivity Gods

SPECIAL COMMENT: “News And Objectivity” (First aired Nov. 15, 2010) SEE ALSO: KELLIA RAMARES on Objectivity

by Keith Olbermann, deflating the idea that “professional journalism” implies only a mechanical sort of objectivity (a concept we have frequently questioned on this site as more illusory than practical).

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Finally tonight as promised a Special Comment about Ted Koppel’s OpEd piece in The Washington Post yesterday entitled “Olbermann, O’Reilly, and the death of real news.” And I apologize up-front for the heavy self-reference, but I hope you will agree that this is important.

When Walter Cronkite died sixteen months ago, he was rightly lionized for the quality of his work, and the impact he effected on television news. He was praised for his utter objectivity and impartiality, and implicitly — and in some cases explicitly— there was wailing that this objectivity had died with him. And invariably the same few clips were shown with each obituary:

There was the night Cronkite devoted fourteen minutes of the thirty-minute long CBS Evening News to a report on Watergate which devastated the Nixon Administration, one so strong that the Administration pressured CBS just to shorten the next night’s follow-up, to eight minutes.

There was the extraordinary broadcast on Vietnam from four-and-a-half years earlier in which he insisted that nothing better than stalemate was possible and that America should negotiate its way out, “not as victors, but as an honorable people who lived up to their pledge to defend democracy, and did the best they could.”

All that newscast did was convince the 36th President of the United States to not seek re-election. The deserved and heartfelt sadness at the loss of a great journalist and a great man had been turned into a metaphor for the loss of a style **of** utterly uninvolved, neutral, quote “objective” reporting. Yet most of the highlights of the man’s career had been of those moments when he correctly and fearlessly threw off those shackles and said what was true, and not merely what was factual.

It has been the same with every invocation of Edward R. Murrow. Murrow would never have stood for the editorializing of today in his newscasts.

The Murrow radio reports from London rooftops during the Blitz of 1940 are re-played — and forever should be — and their creator is offered as a paragon of “straight” reporting. Yes it is never mentioned, that as they happened, CBS was pressured to stop those searing explosions of truth, because our political leaders believed they would unfairly influence Americans to side with the British when the nation was still officially neutral and the Republican Party was still completely convinced that there was a deal to be made with the Nazis.

President Roosevelt did not invite Murrow to the White House to congratulate him on his London reports because they were “fair and balanced.” Similarly, the journalism students of now— seven different decades have studied the Murrow broadcasts about Senator Joseph McCarthy from 1954.

These are properly lauded as some of the greatest moments not merely in the history of American Journalism; they are considered such in the history of America. The story is told that a cowering, profit-hungry press stood idly by — or even rode McCarthy’s paranoia for circulation and ratings — while the blacklist and the fear grew.

And then Murrow slayed the dragon.

Always left out, sadly, is the fact that within hours of speaking truth based on facts, Murrow was attacked as a partisan. The Republicans, and the Conservative newspapers, and the Conservative broadcasters described — in what they would have insisted was neutral, objective, unbiased, factual reporting — that in smearing the patriotic McCarthy, Murrow was a Democrat, a Liberal, a Socialist, a Marxist, a Communist, a traitor.

Always left out, sadly, is the fact that these attacks worked. Within 12 months, Murrow’s “See It Now” program had lost its sponsor and been reduced from once a week to once a month. Within 18 months it had been shifted from every Tuesday night at 10:30 to once in awhile on Sundays at 5 — becoming, as one CBS producer put it “See It Now And Then.”

Mr. Koppel does not mention — nobody ever does — that the year in which Edward R. Murrow helped save this democracy by including his own editorial judgment in “the news,” was the last year of his life throughout which Murrow appeared on a regular prime-time news broadcast. He would be eased out of CBS entirely in seven years and dead in eleven.

The great change about which Mr. Koppel wrings his hands is not partisanship nor tone nor analysis. The great change was the creation of the sanitized image of what men like Cronkite and Murrow and Kaltenborn and Davis and Daly and Baukhage and Smith and Sevareid and Rather and Jennings and Polk and Koppel did.

These were not glorified stenographers. These were not neutral men. These were men who did in their day what the best of journalists still try to do in this one. Evaluate, analyze, unscramble, assess — put together a coherent picture, or a challenging question — using only the facts as they can best be discerned, plus their own honesty and conscience.

And if the result is that this story over here is a Presidential chief of staff taking some pretty low-octane bribes and the scandal starts and ends there, you judge all the facts, and you say so. And if the result is that that other story over there is not just a third-rate burglary at a political office, but the tip of an iceberg meant to sink the two-party system in this country, you judge all the facts, and you scream so.

Insist long enough that the driving principle behind the great journalism of the television era was neutrality and objectivity and not subjective choices and often dangerous evaluations and even commentary and you will eventually leave the door open to pointless worship at the temple of a false god.

And once you’ve got a false god, you’re going to get false priests. And sooner rather than later, in a world where subjective analysis is labeled evil and dangerous, some political mountebank is going to see his opening and seize the very catechism of that false god, words like “objective” and “neutral” and “two-sided” and “fair” and “balanced,” and he will pervert them into a catch-phrase, a brand-name. And he can create something that is no more journalism than two men screaming at each other is a musical duet.

But as long as there are two men, as long as they are fair, and balanced, is not the news consumer entranced by the screaming and the fact that his man eventually, and always, out-screams the other is not he convinced that he has seen true journalism, true balance, true objectivity?

I have read and heard much, of late including from Mr. Koppel in The Washington Post yesterday about how those who succeeded his grand era of false objectivity are only in it for the money or the fame or the chance to push a political party. Mr. Koppel also implied as others have that the men behind this network saw in the success of Fox News, a business opportunity to duplicate the style but change the content. Mr. Koppel implied that yesterday.

In fact, nothing could be further from the truth, and the very kind of fact-driven journalism Mr. Koppel seems to be claiming he represents and I fail, would not stand for his sloppy assumptions and his false equivalence of “both sides do it.”

We do not make up facts here and when we make mistakes we correct them. Friday night I found, as we rehearsed its presentation, that a segment implying former President Bush had lifted parts of his autobiography from other works of recent history, was largely based on excerpts that mostly required heavy editing and still produced only weak evidence. We killed the segment. Would Fox have? Would CNN have?

Ten days ago “Anderson Cooper 360” presented a political story in the most cataclysmic of tones. There were three guests: an on-line magazine editor, a staunch Liberal, and a staunch Conservative. They were in agreement: the story wasn’t that big a deal. The segment ran anyway.

More over, while Fox may be such, we are not doctrinaire. I cannot prove it, so I’ll estimate it here and if I’m proved wrong I’ll happily correct it: but my intuition tells me I criticized President Obama more **in the last week** than Fox’s prime-time hosts criticized President Bush in eight years.

To equate this network with Fox, as Mr. Koppel did to accuse us of having our own facts is another manifestation of a dangerously simplified understanding of modern news. This guy says the moon is a planetary fragment orbiting the Earth; this other guy says it’s actually the body of the late Vince Foster have them both on and let them debate. It’s fair and balanced.