Does Carnegie’s utterly capitalistic method involves a “moral contradiction”? Can a person pursue selfish aims by what amounts to self-conscious manipulation, albeit one with in which all parties seem to come out winners?
Carnegie reminds his readers, in the beloved text, that the primary interest of human beings is themselves. He advises his readers that rather than demanding others fulfil their needs, they should figure out how they can fulfil the needs and desires of others, and in the process, achieve their goals.
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This is antithetical to American ideology. We are geared toward competition, advantage, domination. This has determined our international policies at least since WWll, and had defined our domestic agenda and social relationships (to an alarming, destructive degree) in recent decades. We have long discarded persuasion for coercion. I don’t know if it would even be possible today to create a broader interest in an agenda centered on building cooperation, to everyone’s advantage.