Cyrus, the Bodega cat (NYT Lottery commercial)—gift for all feline lovers

Patrice Greanville

[dropcap]W[/dropcap]e do NOT approve of lotteries in general, of any kind, regarding it as another form of gambling or taxation, mostly on the poor, a regressive form, and we did NOT get paid for running this ad. And we are not suddenly warm and fuzzy toward the advertising industry, an intrusive and pestiferous adjunct in capitalist society. We are doing it because, there are no absolutes in this world, so even in a pestilential swamp we can find sometimes notes of beauty.  And, yea, we like what we see and the spirit of this production, with "Cyrus", a truly heartwarming feline. We love animals. And we have a special place in our hearts for kitties—who in his right mind doesn't? Cats are special. (No offence to cows, birds, whales, and dogs, of course, or the rest of the animal nations, all of whom we embrace as siblings and co-travelers in this often incomprehensible journey through life and space.) So, just watch it, and hope you enjoy it.

New York Lotto "Bodega Cat" from elizabeth yoon on Vimeo.

Director: Jake Scott
Client: New York Lottery
Agency: McCann New York
Production: RSA Films
Hair+Makeup: Elizabeth Yoon
*I do not own the rights to this video