Break out the champagne! Non-animal meat makes its debut on NBC’s Today Show

NBC’s Craig Melvin reported on the Beyond Meat breakthrough, and challenged Matt Lauer, Al Roker, Carson, Tamron and the rest of the anchors to identify it in a taste-test. (Spoiler: They failed.)
Patrice Greanville

meatlessMeat-NBCToday

What may well be one of the biggest media events of the decade (or century!) took place almost under the radar on NBC’s Today Show in late April (2014).  That morning Beyond Meat joined the Today Show crew for a two-part segment on Beyond Meat, a new manufacturer of a variety of plant-based animal “meats” that can definitely fool the palate. 

The list of advantages is impressive, but the most colossal part of this breakthrough is the potential it carries for our planet and most of its living creatures—humans and nonhumans. Among humans—aside from people who have long consumed meat substitutes for ethical or health reasons—many seek an alternative to a food addiction that forces them to consume animals, incurring frequent moral pangs and contributing wittingly to the destruction of a gravely besieged environment.

For non-human animals the arrival of meat substitutes of Beyond Meat quality, represents a potential liberation from the horrors of factory farming and other forms of animal husbandry destined for the abattoir. If non-animal meats advance in popularity, the enslavement, torture and death of countless creatures just to become food on a human platter will no longer prove necessary.

Nonmeat burger. Impossible to distinguish.

Nonmeat burger. Impossible to distinguish.

For the planet itself, this is also enormously important news. A variety of ecological disasters are directly linked to meat consumption: ranching that destroys primeval forests, ecosystems, and displaces aboriginal peoples; runoffs that pollute rivers and oceans (the Gulf of Mexico a prime example), eventually toxifying most of our waterways; the destruction of the land by creating gigantic waste lagoons and other misuses; and massive reliance on antibiotics to prevent disease flareups in tightly confined animals, a practice which degrades the ability of antibiotics to combat infections, and introduces these substances into the human genetic pool with calamitous consequences.

Those are just some of the utilitarian benefits. For those of us who work on animal liberation out of sheer compassion, and a belief that our planet deserves better, there’s also major cause for celebration. Now we know that history is on our side, at least on this issue.

On the Today Show

The first part had Ethan taking Craig Melvin on a tour of the Beyond Meat facility in Colombia, Missouri to give them a look where the Bill Gates endorsed “Future of Food” is being made each day and being shipped out nationwide to stores like Whole Foods, Sprouts, HEB, Publix and thousands of other stores including soon to be Safeway, Target and more!

The next part took the tour back to the NYC studio with the whole Today Show crew including Matt Lauer and Al Roker as they sit down to taste our Beyond Beef Chili and Sesame Beyond Chicken Salad live as it goes up against a dish created from animal proteins.

The segment aired at 8am local time nationwide. Beyond Meat’s Today Show debut was a complete success. We hope they change how America meats, one bite at a time!

FINAL COMMENT
—P. Greanville is editor in chief of The Greanville Post

SELECT AUDIENCE COMMENTS

Absolutely wonderful news that the two taste-tested products fooled the Today Hosts … perhaps that will convince their carnivore viewers to finally try non-meat alternatives. As a vegetarian I have been pushing Morning Star and other well-made, meatless products, and welcome these new products. Although the healthier aspects will win over many, – including that they are non-GMO and gluten free, I am happiest that they may finally dampen the ever growing demand for chicken and beef, both of which have horrible consequences for the animals and the planet.




Now that the bid to halt polar bear trade fails, what?

Canada joined by WWF in rebuffing efforts at Cites conference to stop hunting and commercial exploitation

Week in wildlife : Polar bears are shown in this undated photograph from UCLA

Canada argues the science does not support a ban on hunting and commercial exploitation of polar bears. Photograph: Ho/Reuters

The export of polar bear skins, teeth and paws from Canada will continue unabated after a bitter debate at the world’s biggest wildlife summit ended in defeat for a US proposal to outlaw the trade.

Using the same old morally bankrupt technique of casting doubt on the obvious, Canada, following the example of climate deniers, argues that there is no sufficient evidence to prove polar bears are in danger. 

The US, strongly supported by former cold war foe Russia, had argued that while climate change and the increasing loss of the Arctic sea ice on which polar bears hunt was the greatest threat to the 20,000 remaining in the wild, hunting was an intolerable additional pressure. The US delegation leader told the 178-nation meeting of the Convention on Trade in Endangered Species in Bangkok: “Science paints a stark future for the polar bear. An [export ban] will give the polar bear a better chance to persist in the world until we can deal with climate change.”

But Canada – home to two-thirds of the world’s polar bears and the only nation allowing exports – argued there is not enough scientific evidence to show they are in danger of population collapse. Canada says it already has strict rules to ensure hunting is sustainable, and the Canadian delegation leader has dismissed the US proposal as “based more on emotion than science”.

The result was that 38 countries voted in favour of the US proposal, with 42 against, and 46 abstaining. Some countries did not attend to vote.

Inuit delegates appealed to emotion in their own speeches. Terry Audla, president of the national organisation representing indigenous peoples of Arctic Canada, said: “A ban would affect our ability to buy the necessities of life, to clothe our children. We have to protect our means of putting food on the table and selling polar bear hides enables us to support ourselves.”

About 600 polar bears bears are killed each year in Canada, some in traditional hunts by Inuit people and some as trophies for foreign hunters. Half the bears are then exported as skins or other body parts.

The debate was acrimonious, with Audla accusing conservation groups of telling lies. Some nations complained that directly contradictory claims on how polar bear populations were faring had been put forward on each side.

The controversy also split conservation groups, with WWF supporting Canada, saying that making political decisions without enough scientific evidence would severely undermined the Cites system, which controls all wildlife trade. But others including IFAW and NRDC said the science was clear that two-thirds of the 20,000-25,000 existing polar bears would be extinct by 2050.

Most nations accept that the polar bear population is declining. But Cites rules require the projected decline to be more than 50% over three generations – 45 years in the polar bear case. The International Union for the Conservation of Nature, an official adviser on science to Cites, said it was most likely polar bear populations would decline by 30% in the next 45 years and noted other predictions were more extreme.

“The world has once again had a chance to take action to safeguard polar bears and failed,” said Jeffrey Flocken, North America director for the International Fund for Animal Welfare. “Each year that this iconic species is not protected to the fullest is another year closer to losing the polar bear forever.”

Some delegates, from both nations supporting and opposing the ban, suggested the US move had been to compensate for a perceived lack of action on climate change in other areas and to help raise awareness of global warming with a sceptical US public. Audla said: “The US is using the polar bear as a blunt tool to bring about climate change concerns – it is the perfect poster child.”

Sarah Uhlemann, an attorney with the Center for Biological Diversity, said the US should take unilateral action against Canada: “The world failed polar bears today. But the US has other avenues to pressure Canada to curtail its unsustainable hunt. We urge the Obama administration to act quickly to impose trade sanctions as required by US law.”

The UK, Germany and a significant number of other EU nations had supported the ban proposed by the US, but the Guardian understands that Denmark, with its historic links to Greenland, had not. This meant the EU, which votes as a bloc, abstained. Denmark broke ranks and voted no, as it is entitled to when also representing Greenland.

A spokeswoman for Greenland, which has had a voluntary ban on polar bear exports since 2008, said: “If we want to ensure the long term conservation of the polar bear, the focus should be directed to the countries which are emitters and polluters. Climate change is the real threat.”

An intended EU compromise, asking Canada to publish its export quotas and requesting Cites do an urgent review of polar bears, was opposed by both the US as being toothless and by Canada as casting doubt on its existing rules. The head of the EU delegation, Ireland’s Feargal O’Coigligh, denied the bloc’s move had caused confusion and blamed the fact that polar bears received no new protection on the “absolutist positions” take by Canada on one side and the US and Russia on the other.

Russia’s delegate, Nikita Ovsyanikov, who is a leading polar bear expert, said: “Polar bears are struggling for survival already and exposing them to hunting will drive them to extinction.”




Global Warming: Earth’s Revenge!

OpEds

mayan apocalypse-

By Roland Windsor Vincent
Editor, Eco-Socialism, The Environment, and Animal Rights

There are no shortages of pundits and prognosticators with opinions on the future of mankind.
Most focus on technology and scientific breakthroughs in manufacturing, communications, transportation, and energy production.
I am not a futurist, and have no credentials except those of an historian. My observations and speculations are made from an historical perspective and logically follow from recent and current political, social, and economic trends.
That said, I believe they are as valid as any and more valid than most.
.
My basic premise is that humanity will act too little and too late to avert the catastrophe of global warming (and its natural and much fiercer continuation, global heating). The usual head-in-the-sand reaction of governments and their leaders is being further exacerbated by capitalists and their climate denying puppets.
.
Nature will deliver a very severe blow to the human race.

The parade of horribles has been well publicized: melting polar regions, rising ocean levels, inundated coasts, desertification, deforestation, warming seas, massive extinctions, devastated societal infrastructures, blighted agricultural areas, crop failures, economic crises, and possibly economic collapse.

Not optimistic prospects.

The good news is that none of us will be alive to witness the damage.

The bad news is that our grandkids will be.

Up to this point, my speculations do not markedly differ from those of most pessimistic climatologists.

Looking beyond the disasters I perceive a silver lining.

In the wake of radical depopulation, mankind will have the opportunity to reinvent civilization.

The tools of communication, energy, transportation, and archived knowledge will be available.

And the political will to reshape the economic and political landscapes will be profound. The scourge of human-caused climate disasters will be laid at the feet of capitalism.

It’s quite possible that the world will see small regional socialist societies coalescing into larger and more structured ones, likely in response to the need to eliminate pockets of fascism and corporate power.

The dystopian Brave New World (apologies to Huxley) which will emerge from the rubble will be one that could embrace human and animal rights, ecosocialism, and freedom for all.

And the irony of it being brought about by corporate greed will be lost on dead Capitalists and dead Conservatives.

rolandVincentSelfieROLAND VINCENT, an attorney, political strategist, and former stockbroker, is an animal liberationist and social justice activist. He is dedicated to formulating and advancing tactics and strategies that make sense in a complex and distracted world.  He currently serves as The Greanville Post’s Special Editor for Animal Rights, the Environment, and Socialism. 




A Descent Into Big Oil’s Inferno

BOOKS—
Ken Silverstein’s “The Secret World of Oil”

OIL-INDUSTRY

by LOUIS PROYECT, Counterpunch

Reading Ken Silverstein’s “The Secret World of Oil” is like picking up a rock in the middle of the night and shining a flashlight at the creepy, crawly things found beneath. The emphasis is on the word secret since many of the men he scrutinizes prefer it that way. Even when their activities remain within the law, their assault on ethics and decency would provoke a Sodom and Gomorrah punishment from a just god if one existed. Is moral turpitude, criminality and a bestial level of greed intrinsically connected to making a living as a middleman in the petroleum industry? That is the conclusion a reader would draw after reading the fast-paced and entirely entertaining tour led by Ken Silverstein, our Virgilian guide to a Dante’s Inferno fueled by oil and gas.

Silverstein manages a juggling act that puts Philippe Petite to shame. While his record of investigative journalism, especially that part of it dealing with energy industry sleazebags, is well-established, he manages to ingratiate himself with some of the major players even managing to establish friendships. Of course, if one of them is gazillionaire Ely Calil, an oil middleman who is one of the richest men in England, there are certain rewards. Dinner on Calil’s dime would include on one occasion “a bouillabaisse, small plates of scallops in a truffle sauce, and veal loin with poached pear”. One imagines Silverstein taking notes under the table surreptitiously for a future article. If details such as this give the reader a sense of the opulence enjoyed by oil tycoons no doubt within the law, it is really the business side of things revealed by Silverstein that make you wonder if he will ever be invited to dinner again.

In 2002 Ely Calil was the middleman between Elf Aquitaine, a French oil company, and Sani Abacha, the Nigerian dictator. Elf was bribing Abacha to get preferential treatment for oil drilling in a country that is a poster child for what some on the left call the resource curse. Calil and two other Lebanese smooth operators split a commission of $70 million for their part in the deal. Among a long string of human rights abuses, Abacha ordered the hanging of Ken Saro-Wiwa, a champion of the Ogoni people whose homeland oil companies had polluted beyond repair.

Calil was also involved with skullduggery in Equatorial Guinea, another African oil-producing nation, even though like many of the people operating in the shady oil business he “vociferously” claimed his innocence. In 2004 a group of sixty South African and European mercenaries were arrested in Zimbabwe in the act of purchasing weapons to be used against the government of Equatorial Guinea, a nation with a population of under a million and swimming in petroleum. They intended to replace the current dictator with one from the past, one Severo Moto. Among the arrested conspirators was none other than Mark Thatcher, Maggie’s miscreant son.

On the strength of his hard-hitting pieces on the Obiang kleptocracy in Equatorial Guinea, Silverstein was invited to meet with Moto in Washington by a PR consultant working on his behalf. Calil was at the meeting as well and thus began the friendship that fostered lavish meals of scallops in truffle sauce and hair-raising exposes of oil industry criminality.

One could hardly imagine Silverstein ever using his finely honed journalistic skills to burnish the reputation of a former big-shot like Severo Moto especially when it is so much more rewarding to take down the Obiang clan. No kenoilmatter Moto’s intentions, the role of people like Mark Thatcher was to make sure that a new president would be more responsive to global capital than the long-suffering population.

Chapter three of “The Secret World of Oil” is devoted to an up-close examination of Teodorin Obiang, the son of the man who rules Equatorial Guinea with an iron fist. If they created a pictorial version of the Oxford English Dictionary, his portrait would adorn the entry for decadent. Born in 1971, the future dictator is a throwback to the playboys of the 1950s such as Porfirio Rubirosa of the Dominican Republic. Civilization being on a steep descent over the past 50 years or so, Rubirosa comes across as a model of Calvinesque restraint compared to Obiang.

The excremental Teodorin Obiang: son of a murderous kleptocrat and Western puppet.

The excremental Teodorin Obiang: son of a murderous kleptocrat and Western puppet.

Obiang owned a 15 thousand square foot house in Malibu, California where his days were devoted to shopping on Rodeo Drive and his nights to partying at discos in the company of his entourage. One has to wonder why Bob Dylan would want to live in Malibu as long as someone like Teodorin Obiang could be included as a neighbor. Among Obiang’s obsessions were expensive cars, to the point where it became virtually psychotic as Silverstein reports:

When it came to spending habits, Teodorin wasn’t to be outdone by his Hollywood-star neighbors. He owned at least three dozen luxury cars, including seven Ferraris, five Bentleys, four Rolls-Royces, two Lamborghinis, two Mercedes-Benzes, two Porsches, two Maybachs, and an Aston Martin, with a combined insured value of around $10 million, according to the Senate investigation. There were far too many cars to keep at the estate, so Teodorin rented storage space in the garage of the Petersen Automotive Museum on Wilshire Boulevard and had his drivers fetch the one he wanted for an outing, a choice that sometimes depended on his attire. “I’m wearing blue shoes, so get me the blue Rolls today,” he once told [his chauffeur] Giacalone.

His favorite was a Bugatti Veyron, a car that can reach speeds of more than 250 miles per hour and sells new for about $2 million. One night, Teodorin parked his toy near the entrance of L’Ermitage, a favorite hangout where he’d gone for drinks. When he saw gawkers stop to admire it, he sent Giacalone back to Malibu by cab so Giacalone could drive back his second Bugatti to park next to it.

With money to burn, the Obiang clan could be expected to hire its own army of PR specialists the way that their rival Severo Moto had. I always had my suspicions that some of their oil wealth might have been lubricating the Militant newspaper of the Socialist Workers Party, a tiny sect that once played a major role in the Vietnam antiwar movement, so much so that I was persuaded—alas—to join.

In 2009 the socialist newspaper told its readers that “revenue taken in…from oil contracts is being used in part to develop basic infrastructure on which modern industry and rising labor productivity depend” and that as a result “hundreds of thousands gain much easier access to health-care facilities, schools, markets, and jobs.” The reality had nothing to do with this gushing portrait. Silverstein reports that 4/5ths of its population lives below the poverty line and one in three dies before the age of 40—all this while the heir apparent will only be satisfied by two Bugattis, not one.

“The Secret World of Oil” is not just a lively account of wickedness. It is also an informative guide to how corruption lubricates the industry largely based on lubricants. If the oil industry is best known for its big players like Exxon and BP, Silverstein’s book fills in the gaps. Without lobbyists, brokers, handlers, consultants, and other pimps (mostly male, although there are some females), the industry would grind to a halt. There are chapters on Tony Blair and Neil Bush that lends credence to the proposition that when you are dealing with oil, liberals and conservatives are equally squalid. Blair in particular comes across as someone with a love of money as pathological as the Equatorial Guinean kleptocracy.

Silverstein hones in on Tony Blair’s gaseous speeches that earn him $20 million per year, mostly paid by corporate and governmental bigwigs looking to exploit the connections he has built up over the years. Silverstein notes that those speeches make Mitt Romney sound like Malcolm X by comparison.

tonyBlair

Blair: as repulsive a political prostitute as they come, poster boy for world imperialist corruption. This war criminal should be in chains in a dungeon instead of collecting fat ridiculous fees for useless speeches no one gives a hoot about.

There are very few investigative journalists that are as much fun to read as Ken Silverstein, except for Jeff St. Clair of CounterPunch and his late co-editor Alexander Cockburn. As such it is no accident that Ken Silverstein launched CounterPunch as a print publication back in 1993, when the Internet was in its relative infancy. After leaving it in the good hands of St. Clair and Cockburn in 1996, Silverstein went on to fight the good fight in the pages of the Washington Post, Harpers, Mother Jones, and the Nation over the years. In my view, he continues the great tradition of investigative reporting of people like I.F. Stone, just as CounterPunch does. That should be recommendation enough to pick up a copy of “The Secret World of Oil” straightaway.

Louis Proyect blogs at http://louisproyect.org and is the moderator of the Marxism mailing list. In his spare time, he reviews films for CounterPunch.

 




Second generation meat substitutes come close to the mark

EarthTalk®
E – The Environmental Magazine

EarthTalkMeatlessMeat.

Aside from its brutal treatment of livestock animals, the meat industry is no doubt one of the worst offenders when it comes to the environment. Producing one kilogram of beef requires 150 square meters of land and 15,000 liters of water, most of which is used to grow feed for the animal. That same kilogram generates 27 kilograms of climate-altering carbon dioxide, the equivalent of driving a car more than 100 miles. Indeed, beef has 13 times the carbon emissions of an equivalent amount of vegetable-based protein.

Hungry mouths around the world take a hit, too: Some 70 percent of the grain produced in the U.S. is fed to livestock animals but the land used to grow it could feed some 800 million people instead. For this and other reasons many of us have given up meat altogether. But it doesn’t mean we don’t still crave the taste..

Fortunately, there are more choices than ever for vegetarians with latent carnivorous instincts. One young company, Beyond Meat, has millions of dollars in funding from high-tech heavyweights and has made a big splash in recent months with the launch of its first two meat alternative products, Beef-Free Crumbles and Chicken-Free Strips. Each of its products looks and tastes like the meat it is emulating while offering the same protein content—but without any saturated or trans fats or cholesterol, let alone gluten or genetically modified organisms (GMOs). In taste tests, most consumers can’t tell which dishes contain actual beef or chicken versus Beyond Meat’s self-proclaimed “perfect substitutes.”

The company reports that it takes four-tenths of a pound of soy and pea plants to make a pound of their Chicken-Free Strips, versus three pounds of grain-based feed to get a pound’s worth of meat from an actual chicken. That all translates into many fewer pesticides and carbon emissions and much less water used in the process. Beyond Meat’s investors include the leading Silicon Valley venture capital firm Kleiner Perkins Caufield Byers, Twitter co-founders Biz Stone and Evan Williams’ Obvious Corporation, and even Bill Gates, who has expressed his hope that the company’s products can play a role in switching more people in developing countries over to plant-based proteins..

Of course, there are many other meat alternatives out there, too. A trip down the freezer aisle at Whole Foods yields sightings of Amy’s Bistro Burgers, Gardenburgers, Boca Burgers, Gardein Ultimate Beefless Sliders and Beefless Tips, Dr. Praeger’s Veggie Burgers and Sol Cuisine Meatless Chicken. Meanwhile, the Meat Alternatives section of VeganEssentials.com offers up Upton’s Naturals’ Bacon Style Seitan Strips, Sophie’s Kitchen Breaded Vegan Fishless Sticks, Field Roast’s Classic Vegan Meatloaf, and even Meatless Select Fishless Vegan Tuna. Another classic option is any number of meatless products from the Kellogg’s-owned Morningstar Farms, which are widely available in mainstream grocery stores from coast-to-coast and which account for some 60 percent of the meat alternatives market in the U.S.

With meat production expected to double by 2050 as the world’s human population tops nine billion, there has never been a better time to start curbing our enthusiasm for conventional steaks, hamburgers, chicken breasts and sausages.

www.beyondmeat.com; VeganEssentials,  HYPERLINK “http://www.google.com/url?q=http%3A%2F%2Fwww.veganessentials.com&sa=D&sntz=1&usg=AFQjCNHBJRdxkb1KvUfuhh1N-DENOaqvjA” www.veganessentials.com.

 

EarthTalk® is written and edited by Roddy Scheer and Doug Moss and is a registered trademark of E – The Environmental Magazine ( HYPERLINK “http://www.emagazine.com” www.emagazine.com). Send questions to:  HYPERLINK “” earthtalk@emagazine.com.